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Making your Web Pages Search Engine-Friendly |
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| Making your
Website Search Engine Friendly Website promotion and search engine ranking is one of the most hot topics these days. Every one wants that their website should rank #1 in Google and other major and minor search engines.There are literally thousands of companies who are more than happy to charge you thousands of dollars to submit your website to yahoo google ninemsn and other major and minor search engines. They might offer you guarantee top listings in search results . All of these companies claim that they know the "right" way, they know the "secrets," and they'll get you more traffic than anyone else. Never believe it! . Companies which promise your promote your website come in two categories: professionals and nobodies. By professionals, we are talking about companies who are very well-known and very reputable. The other bunch of people of course, are the people you've never heard of. Speaking from experience, We can confirm you that not even the so-called champs can get more traffic to your site. Few years back I once paid $90 to the Submit-It service to have my site professionally submitted to numerous search engines. They started me with that $90 and then started to charge me on a monthly basis I came out of that experience with a hole in my pocket with no increase in visitors. But again no matter how great your website is and how good is your product if you don't have website visitors you cannot generate money from your business. This remains the most important part of the business cycle. While choosing an SEO company ask them which website they have listed on which search engine. If their website is listed on top that means they can help you get your website there as well. Since those days, I've taken it upon myself to learn more and more about search engines and listings. After an 8 year experience in search engines I can still not guarantee you a top listing but most of the websites I have done are on #1 position. . I've experimented with keywords, META tags, intervals between submissions, and even "doorway" pages. My research over the years has proved invaluable to myself and my colleagues. I've even been published in magazine for my knowledge of the search engines. After an experience of so many years I can easily tell you that you can get your website to top positions your self if you are ready to spend around 5 to 6 hours a day for around 2 months. If you are not willing to put this much time better hire a professional service to do it for you. There is no "secret" to getting listed, or being first in the search results - nobody, absolutely nobody can guarantee you top listings. What does matter to the search engines is so simple and interesting pages ,that the submission companies would hate me for giving this information away for free. So that's exactly what I'm going to do! Getting yourself a favorable listing in search engines is a matter of following two easy steps when designing your pages. Step 1: Use your TITLE Tag Properly! Most of the search engines place a lot of weight on the content of your TITLE tag in fact, many engines keep their indexing routines secret to prevent abuse of the indexes themselves. Only Altavista openly admits that the TITLE tag has a lot to do with your listing. Your page's title is important and you should design put it together properly. So many people set the title of their page to something totally un-related to their website. I see a lot of sites where the age title is simply Welcome or Thank You For Visiting I also see plenty of pages where the title is Untitled Document or Title Your Page Here - the page owner hadn't even specified a title at all. It's unfortunate because those pages are missing out on potential search engine ranking. The title of your website TITLE tag should clearly show what your website is about. If you're building a page that speaks about your company's products, the title should thoroughly reflect that topic. Our Products / Product Listings is a bad choice for a page title - people are probably going to be searching for your company by name or by the type of product you sell. Thus, something like Premium Health and Nutrition Supplements or Household Cleaning Products from Companabc" are much better choices! Also consider using keywords in your TITLE tag. For example, let's say you're selling refrigerators. You might want to make the title of your main page "Bob's Refrigerators are Ice Cold. These are the best refrigerators in the business!" As you can see, this title gets right to the point about the topic of the page. It also uses your keyword: "Bob's Refrigerators," and more specifically "refrigerators" (twice). Someone searching for "refrigerators" is more likely to find YOUR page than a page titled "Refrigerators For Sale." Step 2: Keywords aren't just for META tags Over the years, META tags have been hawked as "the" way to get good listings in the search engines. Several years ago you could literally boost yourself to the top of the search results by including repetative keywords in your META tags. Early on, this was true - when META tags were first created in the HTML specifications, search engines put a lot of weight on them. However, META tags have now become the most abused part of web pages. Now the website does not rank anymore using keywords in meta tags. Website owners add META keywords to their page which have no relevance to their site's topic. For example, many webmasters use META keywords like "pics" or "mp3" even if their site has nothing to do with those categories. They're hoping that people searching search something else will land to their website and make a purchase. This technology does not work anymore. META tags now carry a very LOW weight in all of the popular search engines. If you don't believe me, try it for yourself: create an empty web page and fill the META keywords tag with some hot topics. Submit your website to search engines and then run a search on those words a few days later. I promise that your page won't show up anywhere near the top of the results... If it shows up at all! What's important now is the overall content of your page. Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons. However, they all focus on one thing these days: the REAL content in your web page. If you create a web page about "The CompanyABC Business Opportunity" but include META keywords like "free pics" and "download music," your site's not going to be indexed under the topics you defined in your keywords. In fact, it might be rejected altogether! You should make sure that the meta tags reflect your keywords but also the text of the website should reflect your keywords. Consider the following two paragraphs about company abcCompany: Paragraph 1: "ABCCompany is the best company around offering working at home and being your own boss! Your potential for earnings are unlimited. You can sell as much as you like or as little as you want. The amount of money you make depends on how much effort you put into your business at one time." Paragraph 2: "ABCCompany is the best company around. Imagine working at home and being your own boss - ABCCompany makes it possible! Your potential for earnings with ABCCompany are unlimited. ABCCompany allows you to sell as much as you want or as little as you want. The amount of money you make with ABCCompany depends on how much effort you put into your ABCCompany business." The second paragraph according to search engine rules will get you MUCH better ranking when someone performs a search for ABCCompany. As you can see, the keyword (ABCCompany) is used more often in the second paragraph. It's also evenly distributed. Don't bunch up your keywords at the end of the page, that does not work and may prevent you from being listed at all. You should try on using keywords as part of your site's content, and spreading them throughout your text. As you can see, these two steps are pretty simple. It's all a matter of incorporating them into the design of your page - or redesigning your website to fit, if your site is already live and submitted. You might not end up #1 in the search results, but I guarantee that if you follow these two steps you'll achieve better overall rankings. Above all else, avoid common spammer tactics like grouping keywords at the bottom of your page, or trying to "hide" keywords by making the text the same color as your page's background. Search engines look for these methods and will often disqualify your page if they encounter what they think is spam. Good luck and here's to higher search engine rankings! Still if you need some one to work and rank your website feel free to use our website promotion service
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