Business logo / Logo design

Professional Business Logo Design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

When designing or commissioning a logo for your business, you can search the web for free logo design but you are encouraged to:

1. Avoid being over-the-top in an attempt to be unique

2. Use a few colors, or try to limit colors to spot colors (a term used in the printing industry)

3. Avoid gradients (smooth color transitions) as a distinguishing feature

4. Produce alternatives for different contexts

5. Design using vector graphics, so the logo can be resized without loss of fidelity

6. Be aware of design or trademark infringements

7. Include guidelines on the position on a page and white space around the logo

8. Application across a variety of media (a.k.a. brand standard manual)

9. Don't use a specific choice clip-art as a distinguishing feature

10. Don't use the face of a (living) person

11. Don't use photography or complex imagery as it reduces the instant recognition a logo demands

12. Avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.
 

      Is Your Logo Helping or Hurting Your Business?


The quality of your logo design can mean the difference between success or failure. It can be that simple! Trademarks and Logos make up the most international language in the world. An excellent logo design can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.
Every successful company has its own "personality," and just as human personalities are complex, so too is your company's personality. A successful logo is a means of condensing a complex reality into a single, simple statement, one that can be controlled, modified, developed and matured over time. Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability.

Does your logo do these things successfully?:

Identify - your company, product, or service.

Differentiate - it from the mass of other similar companies.

Communicate - information as to your products value and quality.

Add value - by causing you to provide a quality service in order to maintain your company's reputation.

Represent - potentially valuable assets. When people see your logo design, can they tell by the design that your product or service is of high quality.

If your logo design doesn't do these things, then you might need to update it, possibly seeking professional advice.

Is your logo design really that important?

It is extremely important! Your logo is a part of the foundation on which you build your brand. Especially since the recent explosion of Internet businesses, but even before that, consumers have an overwhelming variety of choices. Chances are that whatever you are selling, there is something similar to it available. Chances are there is someone in direct competition with you right now. Yes, there are very few products that are shielded from direct competition because of a patent or for some other reason.

It is because of this that much of your efforts in marketing and branding should be concentrated on building a distinctive and differentiated "brand personality" for your company.

Take the success of Coca-Cola and Pepsi-Cola. There is some difference between these two products, but this difference is very subtle. Plus, there are hundreds of other brands of cola on the market. Even so, these two brands, Coke and Pepsi, are able to dominate the worldwide cola market. What is the main factor for their success? It is the strength and appeal of their brands.

And what is the foundation for their brands? It is their powerful Logo designs!

Your logo design is the means by which you can distinguish your products and services and therefore serve both your needs and the needs of your customers

More Articles

Is Your Business Logo Helping or Hurting Your Business?
Graphic Design File Formats Associated With Logo Design
Designing a Successful Business Logo
Spot Color (Definitions for Designers)
The Four Red Light Factors For Your Business Brand
Logo Design Tips
Logo Design Evaluation
eCommerce Website Design
Business logo and Web Design Guidelines
Web Design Versus Web Development

  

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